NEW MEDIA: Panoramic Views

May 9th, 2010 by susan


Just saw Sony’s new iSweep panorama camera ad with Taylor Swift. Simple process of pressing a button to keep the camera open as it is swept along a view.

As a framer, I’ve framed many a 360 degree image and when I saw this ad it brought me back many years to a gentleman named Michael Lawton who shot for National Geographic and had some of the first panoramic images I’d ever framed. Mike is a true artist and he was as precise and demanding as he was interesting and willing to share.  It looks like he’s still active, and it’s taken a while for the industry to catch up to him.

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