This morning I received an e-mail from Amazon.com where I frequently purchase books.
Dear Amazon.com Customer,
As someone who has purchased or rated books by Roland Barthes, you might like to know that Health Insurance And Health Savings Account Made Easy is now available. You can order yours for just $9.95 by following the link below.
I’m still trying to figure out the connection between Barthes and Health Insurance and even with the longest stretch, I cannot see one. So? Obviously a sales gimmick to push a current hot topic on some configuration of their customers.
This is what bothers me about social networking and internet identifiers. Bad enough that folks don’t seem to “get” us in real life, but on the net where we’ve so carefully (and carelessly) let ourselves be judged by what we write, link to, photo-share, and buy? The old Animals’ tune is running around in my mind: “I’m just a soul whose intentions are good/Oh Lord, please don’t let me be misunderstood.” It’s one of our fears, for many of us, one of our biggest.
So is an internet identity as cool as we think? Is what we put out there–real or wishful fantasy–something we want hanging in cyberspace well beyond our own physical presence has mouldered (or been crispy-fried) away? Interesting, this new technology, eh?
The Lost Children: A Charity Anthology