NEW MEDIA: Where the jobs are

February 13th, 2009 by susan

Just caught a Crystal Lite commercial that mixed real actors–models wearing bright colored silky swirling dresses–with digital graphics. Beautifully done; as the models spun around, their dresses, in slow motion, turned liquid and splattered out in drops and sprays. A strand of pearls popped off and blew away like balloons. Nice stuff.

With the new developments in software abilities come the opportunities for the talented and creative to not only fill the needs in advertising, movies, video games, but also offers to take the medium to far beyond the reach of the mere human ability.

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